Paid Search Services

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Yahoo! Paid Search

Yahoo! Search Marketing has gone through a lot of changes recently. With the newly revised ad platform; Yahoo! Panama, Yahoo! have placed more importance on the relavency and usability of your pay per click ads.

In a similar fashion to Google's Quality Score, sponsored ads on the Yahoo! Search Marketing network must be optimised if you want them to be cost effective.

Ad testing has now been enabled on Yahoo! Search Marketing which has made the optimisation of Yahoo! campaigns more complex, but also more effective.